I’m not sure if it’s just a by-product of 5+ years of planning comics for web-format, but I find when I try to script by playing around with thumbnails and visualizing panels I fall into the habit of fitting a complete idea into every page, which makes a satisfying update for readers following new content as it’s posted but creates a very sort of STARTstopSTARTstopSTARTstop rhythm when you read through it in one go as though it were a graphic novel. Almost like the comic book equivalent to taking a big obnoxious breath between sentences. In my experience the only way I can break this habit is by writing scripts out in television format and then going back to break them up later. Of course, I can’t attest to how well that would work for writing chapters intended to be a specific number of pages without losing track of how many pages you have left to work with, other than in my experience it works out to a little more than a page of comic to each page of script.
Of course, pacing can be hugely subjective no matter what you’re working on. A comic read one page a week over the course of two years will feel much more slow moving and grandiose than a 100 page story read in an afternoon, so a story perfectly suited to once a week updates might feel rushed and hasty in an archive binge. Conversely a story intended for graphic novel pacing with plenty of breathing room to let everything sink in can feel insufferably slow in page-at-a-time updates. A story paced to release a chapter every month may feel absurdly rushed when read in Trade paperback, like a series written with for the marathon-it-on-DVD audience may feel slow and uneventful when it plays week-to-week on TV. There’s really no “correct” way to pace your story, as you can’t control how your audience will read it, but it’s worth keeping in mind when you’re writing so you can be prepared for how your audience will receive it through the different methods you plan to distribute it. Also worth keeping in mind when criticizing other stories, remember that reading stories a little at a time over a long period versus all at once can completely change their tone.